This month, I want to take a little detour from our usual focus on Thirteen Fit Apparel and show some love to our custom business: Thirteen Underground Creative.

Our custom business helps bring businesses to life by building community through unique, eye-catching, and well-branded design. T-shirts are our specialty but we do all sorts of things from logos to layout design.

Instead of writing a whole bunch, I'd like to SHOW you a whole bunch. So, I'm going to take this opportunity to shine a spotlight on our custom clients.


We went for a total 90's vibe here - can you say Fresh Prince of Bel-Air?

"It was incredible to work with Paige during our gym's rebranding phase. Our logo not only needed a serious face lift, but our brand needed to be clearly defined, and we needed a solid, and consistent apparel line.

Paige helped guide us through the complete design process and deliver a beautiful end product and branding package for our gym's expansion. She was responsive, thoughtful, creative with her vision, and took an active role with making our concepts a reality.

We couldn't be more thankful to Paige for bringing our brand, and ultimately our gym, to the next level. Working with Paige was a breeze, and we look forward to continuing working with her in the future!"

-Janessa, Pallas Fitness


Our take of the "great wave" mural - linework and gradients all day!


This is a classic CrossFit AF shirt design for the annual Murph workout!

Interested in some custom merch? Shoot me an email!


Paige Festa

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