THE THIRTEEN OF THIRTEEN FIT APPAREL
I'm asked on the reg, "Why is it THIRTEEN Fit Apparel?"
Here's your first dosage of #Thirteen101.
I've done small posts on social media to explain it but seeing as though today is the 13th AND more specifically, it's the 13th that sparked the brand name (wink, wink... it's my birthday), I'm going to go into a little more depth about our concept!
Fact: I was born on Friday the 13th
Myth: Friday the 13th is bad luck
You know when it's your first day in class or first day with a new group of people and they have you go around the room, "Tell us your name and one interesting fact about yourself." Well, this was ALWAYS my go-to (that, and I have a phobia of ketchup, also known as saltomaphobia).
Me: Hi, I'm Paige Festa... yes, like 'fiesta' without the 'i' and yes, it does mean party. And, uhmm... I was born on Friday the 13th.
Not Me: Oh, that's bad luck
Me: No, my mom told me it was good luck!
Moms are always right (THANKS, MOM). Luck, an interesting concept. By definition:
good fortune; advantage or success, considered as the result of chance rather than through one's own actions
We challenge that. In reality, luck starts out as just an idea, whether it's a good-luck charm, lucky number, or ritual. The believer believes in this idea so strongly that they manifest it into reality. We control our own luck, right? That means we realllllly aren't leaving it to chance. To me, 13 is my lucky number and it literally pops up in my life ALL. THE. TIME. and it's like, uncanny. The way I see it, I believe in it so much, the universe knows it and responds to it.
Of course, 13 is super personal to me but the brand really isn't about me and my experience. It's about YOU translating the concept to YOUR experience(s).
It's not groundbreaking... but your mind and body are connected. Fitness -- and really, life in general -- is a balancing act between the physical and mental. Sometimes, your body can do it and you need to convince your mind. Sometimes, your mind is like, "HELL YEA" so your body follows suit.
Believe it, achieve it.
Mind over matter.
You can do it.
You are so much stronger than you think.
When there's a will, there's a way.
You get the gist... all those cliches apply here.
AND THAT MY FRIENDS, IS WHY WE ARE THIRTEEN FIT APPAREL.
Next up for #Thirteen101: The ELEMENTS.
P.S. Thirteen Fit Apparel was launched on Friday the 13th (11.13.15) and these were our first logo styles:
(click photos to shop our OG tanks and tees... but no pressure or anything)