Hello all! Today, I wanted to focus on our custom design by sharing 3 recent projects with you.

On top of our product line of ladies' and men's apparel/accessories, I also work closely with clients on custom designs. Often, these designs are applicable to apparel but I do all kindsaaa stuff on top of custom t-shirt design... Logo design, layout design, print design, technical design, website design, design/brand consulting...

1 of 3: CONCRETE JUNGLE GRIT Tanks + Tees

I recently designed their new logo, the lion and just this week, we launched our custom design for Concrete Jungle Grit Strength + Conditioning.

I wanted to make sure the lion was the focal point since it's the first run of apparel for the new gym with tagline "Unreasonably Strong," a phrase we came up with a few years back!

2 of 3: DR. LANA WELLNESS Marketing Materials

About a year ago, I met Dr. Lana who is now my naturopathic doctor and acupuncturist. She's absolutely wonderful and a fellow female entrepreneur... so like, #girlpower, ya know?

The first thing we worked on was a postcard... so herrrre's the fronnnnt.

Being a naturopathic doctor, Dr. Lana covers a lot of area so we wanted to show that off with a few images. In order to maintain some consistency across the images, I wanted to keep them all within a cool color palette. And to tie the logo in more literally, I used the shapes of the logo as frames for the 3 images.

 And here's the trifold brochure! 

3 of 3: FREEQUENCY ATHLETICS Redesign + Tees

Over the summer, I met Gabe, the owner of Freequency Athletics and not too much later, we started working together on new t-shirts for his gym members.

He sent me his logo and we decided to use the same concept but spruce it up a bit! He loved our TRIAD Tanks so we based the style on those.

Here is the original logo:

And here's our redesign!

So, my point is: I do custom, I love custom... let's do something custom!

Email me, paige@thirteenfitapparel.com for more info!

Til next time,

Paige Festa


Paige Festa

love these new designs & redesigns!! they all look so great!!!

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