THE RHINO

THE RHINO

I get asked all the time, "So, why the rhino?"

As you guys have noticed, I've got a thing for rhinos and they pop up on a lot of our designs. But WHY?

Our OG design, the ELEMENTS Tee

First of all, rhinos are bad ass. I've always been inspired by animals; in college, almost every design project I did was inspired by animals (jelly fish, octopus, birds... the list goes on.)

So when I was developing our first design (the ELEMENTS Tee and Muscle Tank), I wanted to involve an animal that represented our brand message. In doing research, I found that in many cultures, the rhino is symbolic of strength, power, and stability along with a few other things like luck!

We talk about three elements of your mind and of your body, that together build your #UltimateSelf: strength, power, and stability. Our rhino is our symbol for these!

The DOODLE Crop

The MOSAIC Crop

Often, our rhino gets confused with our logo. Our logo is the roman numeral thirteen but our rhino is a design elements that helps turn our concept into visual design. Not to mention, the rhino is a fan fave!

Stayed tuned for our next collection launching in the next few weeks... time for another rhino, don'tcha think?

That's all I got... short and sweet.
'Til next time,
Paige

Paige Festa

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