These past few months have been absolutely incredible with the launch of our Thirteen Journeys campaign. I'm not ready to let it go even though all the stories have been launched... so I want to dedicate this month's blog post to thanking everyone involved!

I used to think I could do everything by myself... I'm just stubborn like that. Turns out I'm not good at everything *shocker* so it's important that I find people who understand the brand and the vision to work with so the outcome can serve our purpose. Luckily, I just so happen to be surrounded by talented, passionate people.

A campaign is nothing without strong images. Jocelyn THE Bold is a co-worker of mine but also an incredibly talented photographer. For this project, it was really important to me that the images felt authentic to each individual which means they needed to feel comfortable. Being in front of the camera is NOT easy but it's a lot easier when you have someone like Jocelyn on the other side so THANK YOU for rockin' this shoot and making everyone feel wonderful! (check her out, @jocelynboldphotography or click here.)

Did I mention Jocelyn also did all the ladie's makeup? On hair, we had the talented Alyssa Battersby who I actually met through another co-worker.

I've never done a video campaign and I truly don't know the first thing about it. A good friend of mine (hey, Amelia) connected me with Paul Acciardi Film and I'm so glad she did. How he was able to translate my vision into video--I have no idea. I've got to give him a lot of credit for somehow understanding my mish-mosh of ideas and inspiration. Most of what I told him probably wasn't even full sentences but he was able to capture exactly the mood I was going for... and it's even better than I could have imagined. (check him out, or click here.)

And a very special thank you to CrossFit Concrete Jungle Bronx for opening up their space to us! It was the perfect venue for this project.

Building this campaign was so special and personal to me that launching it was tough knowing that it was coming to an end.

I'm forever grateful for the 12 AMAZING people who got on board and opened up-so thank you Justine, Andrew, Gina, Brett, Elyse, Erwin, Kaela, Liz, David, Shirel, Edgar, and Morit for representing the brand and the greater purpose.

And thank you to everyone who has followed this campaign, read my story, or has reached out! It really means a lot to me. I'd hate to think this is the last time we do this... sooo... want to share your story? PLEASE DO. Either post on the 'gram or 'book, tag us and tag #ThirteenJourneys OR feel free to send me a personal email at I'd love to hear your story!

I'm sure you're wondering, "Paige, what can we expect next?!?!" Well, I'll tell you! Right now our main focus is the production of our FIRST EVER leggings and joggers. This is an enormous move for us... going from graphic tees to being able to outfit you head to ankle. It's going to be great and I can't wait to share more details!

'Til next time,

Paige Festa

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