YUMMIEWEAR + THIRTEEN FIT APPAREL LIVE POP-UP SHOP

YUMMIEWEAR + THIRTEEN FIT APPAREL LIVE POP-UP SHOP

Today, I'm overwhelmed with excitement... not only is it our THREE YEAR ANNIVERSARY (yay!), we've been planning a very special event that I'm going to tell you allllll about. 

About 2 years ago, I was at an event in New Jersey. It was October, windy and rainy. I was setup outside set up with my 10x10 tent. Because of the crazy weather, my tent blew away and enter: Michaela. She appeared out of no where to save the day...  A.K.A. catch the tent. Ever since, we've been friends.

Michaela and her sister, Martina, have an apparel brand called Yummiewear--a junk food themed apparel brand based on celebrating your "cheat day" and the joys of food. A few months back, Michaela called me up asking if I'd be interested in renting a storefront for a day to pop-up in NYC to sell our apparel... DUH, I was immediately on board.

Since, a lot of planning, #nodaysoff and non-stop love has been poured into this event... even during our photo shoot where we were outside taking photos in the middle of a Nor'easter, freezing and wet... but ya gotta do it for the 'gram.

Michaela and I mid Nor'easter in a wind tunnel

Anyways, enough of that. Let's talk event details. Because Thirteen is all about a healthy and active lifestyle (ya know, the pursuit of #UltimateSelf) and Yummiewear is all about indulgences, we decided to turn the event into a celebration of a balanced lifestyle and body positivity!

Just two girls, walkin' up stairs
Worn on Left: IRIDESCENT Crop Hoody + 13NY Leggings, Blk/Wht

Here's the deal:

Nearly 60% of women do not like what they see in the mirror. Our two brands will be co-hosting our first retail pop-up to promote body positivity to take part in bringing this statistic down. We will do this with an empowering dressing room which will be equipped with note cards, a polaroid camera and a black sharpie. Inside, women will confront themselves in the mirror documenting their experience with a photo and a written love message about their body to post on the walls. (LOVE YO'SELF) Pictures and messages will be shared on social media to celebrate each woman's body and to empower other women who may be struggling to do the same.  

It is important to acknowledge your body’s beauty at any age, but the truth is that body positivity starts at youth and we need to build that foundation for young women right from the start to make a true change.

To do this, we will also be working directly with the Movemeant Foundation during this event; 10% of each sale will go to helping the foundation provide body positive experiences through fitness and physical activity that help young women feel empowered in their own skin.




Bubbly + snacks will be served!

The Yummiewear + Thirteen Fit Apparel LIVE

119 Ludlow Street
December 1st, 2018
9:00am to 7:00pm

RSVP below - walk ins always welcome!
And a special thank you to our confirmed sponsors:

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