YUMMIEWEAR + THIRTEEN FIT APPAREL LIVE POP-UP SHOP
Today, I'm overwhelmed with excitement... not only is it our THREE YEAR ANNIVERSARY (yay!), we've been planning a very special event that I'm going to tell you allllll about.
About 2 years ago, I was at an event in New Jersey. It was October, windy and rainy. I was setup outside set up with my 10x10 tent. Because of the crazy weather, my tent blew away and enter: Michaela. She appeared out of no where to save the day... A.K.A. catch the tent. Ever since, we've been friends.
Michaela and her sister, Martina, have an apparel brand called Yummiewear--a junk food themed apparel brand based on celebrating your "cheat day" and the joys of food. A few months back, Michaela called me up asking if I'd be interested in renting a storefront for a day to pop-up in NYC to sell our apparel... DUH, I was immediately on board.
Since, a lot of planning, #nodaysoff and non-stop love has been poured into this event... even during our photo shoot where we were outside taking photos in the middle of a Nor'easter, freezing and wet... but ya gotta do it for the 'gram.
Michaela and I mid Nor'easter in a wind tunnel
Anyways, enough of that. Let's talk event details. Because Thirteen is all about a healthy and active lifestyle (ya know, the pursuit of #UltimateSelf) and Yummiewear is all about indulgences, we decided to turn the event into a celebration of a balanced lifestyle and body positivity!
Here's the deal: