The fitness industry has been the bright spot in this darkness - although times are tough for those in the industry, they are still showing up for the community making sure that everyone at home has the opportunity to move. That's why I started Project: Community. The concept is simple: donate apparel designs for gyms to put up for pre-order, sell some merch, give the profits to the gym.
My dear friends at CrossFit Pallas in Ithaca, New York are running a competition in April: The Pallas Games. I'm really excited to share with you the design we came up with for the event - it's different than anything we've done before.
It's been a hot minute since I shared some of our custom design and collabs so I figured I'd take a moment this month, on our lucky day, to share what's been going on underground... Thirteen Underground. Here are 3 of our recent custom projects!
Our IRIDESCENT Collection has been launched for a while now but I feel like I never gave you a proper introduction, so here we go. I figured now might be a good time to give you the behind-the-scenes (or underground) scoop. It all started when I happened across this microscopic photo of the element bismuth...