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THE ELEMENTS
Your second dosage of #Thirteen101: The ELEMENTS. A few months ago, I posted about the 'Thirteen' of Thirteen Fit Apparel, why it's our name and how it ties into our brand concept. Today, I want to dive a little deeper into our message. You may (or may not have) seen on our site, our OG design: The ELEMENTS Tee. This was one of our two original designs we launched when the website went live. So why did I call it ELEMENTS when it's a graphic of a rhino + some words?... Read more...
TEAM VELOX ROTA
TEAM VELOX ROTA
October of last year, I was manning our booth at an event up in Connecticut at the Mohegan Sun when Rachael popped in to say hello, at the time I... Read more...
THIRTEEN TURNS TWO
THIRTEEN TURNS TWO
11/13/15, the day our website went LIVE. I'm not great at math but I can tell you that's TWO. FULL. YEARS. Normally, we post about custom design and design concepts... Read more...
FLEX ON THE BEACH TEAM TEES
FLEX ON THE BEACH TEAM TEES
Flex On The Beach, an event run by Flex Events, was a reaaaaaal coooool (except really hot) experience for us this year. We hop around from fitness events as an apparel... Read more...
BRIDE-TO-BE CUSTOM TEE
BRIDE-TO-BE CUSTOM TEE
What I love about CUSTOM is that it's our opportunity to explore design outside of our brand identity and CONCEPT, AND it's a chance to make something meaningful for our clients.... Read more...
CAPE COD GETAWAY CUSTOM TEES
CAPE COD GETAWAY CUSTOM TEES
We are still basking in the HONOR of working with the National MS Society, BikeMS on their biggest race of the year -- the Cape Cod Getaway! Let's put this... Read more...
THE THIRTEEN OF THIRTEEN FIT APPAREL
THE THIRTEEN OF THIRTEEN FIT APPAREL
I'm asked on the reg, "Why is it THIRTEEN Fit Apparel?" Here's your first dosage of #Thirteen101. I've done small posts on social media to explain it but seeing as... Read more...
CORPORATE CHALLENGE CUSTOM TEES
CORPORATE CHALLENGE CUSTOM TEES
So, every year, J.P. Morgan Chase and Co. put on what they call the J.P Morgan Corporate Challenge. This is a 3.5mile race celebrating teamwork and community. Interestingly enough, here's... Read more...
13U APPAREL
13U APPAREL
Thirteen Fit APPAREL - you didn't think we'd launch a blog and not use it as an excuse for new shirts, did you?! This branch of the brand was really... Read more...
ROW24 EVENT + TEES
ROW24 EVENT + TEES
Charity is really cool. It's even cooler when you do it with cool people. This past weekend (June 3-4), Concrete Jungle Strength and Conditioning (Upper East Side, NYC) hosted a 24-hour... Read more...
13U IDENTITY DEVELOPMENT
13U IDENTITY DEVELOPMENT
When we decided to launch the blog for Thirteen, the initial objective was to improve the SEO (search engine optimization) and generate more visits to the website. But what the... Read more...
DRUM ROLL, PLEASE...
DRUM ROLL, PLEASE...
It all started when I texted my sister, “Hey, I need a blog name.” At that moment, I was heading down the stairs to the e60th Flywheel Stadium Cycling studio... Read more...